This was a great internship. I was intitially upset because I wasn't really given hands on tasks or sat down and taught, but that just pushed me more to soak in everything around me and learn from absolutly everything I could.
Here are some of the major understandings I now have:
1- As in real estate, where location is everything, in film, distribution is everything
2- Viral marketing is hugely popular and effective, but hard to prove
3- If distributors and producers aren't able to connect with Internet marketing and its major presence, they will quickely be pushed out of the market
4- ALWAYS as questions. CLARIFY EVERYTHING! You will make less mistakes and you will learn more!
5- Know your product, know your audience, and you are more prepared than anything
6- Contextualize
7- Take each challenge as it comes
8- Always trendspot! You be the decider of whether or not you want to ride the tail of it or break free from it
9- Take it upon yourself to learn and network, no one will do it for you
10- Carry yourself strongly and the rest will follow
Wednesday, June 17, 2009
DAY 10
This festival was a great arena to work on trend spotting. Walking around the riviera and palais really gives you a good idea of what is in right now. For example, I noticed that the major theme to this years festival was3D .
Both the dailies and the booths have shown me that 3D imaging is growing enormously. Not only were there 3D glasses floating around everywhere, but the plasma screens from a majority of the booths were projecting 3D films and, hello, the festival opened with a 3D film. In addition to these factors the dailies constantly updated us on how the 3D market was doing, and how many 3D theaters were opening in the US, Canada, Europe and Asia. The numbers were shocking.
Both the dailies and the booths have shown me that 3D imaging is growing enormously. Not only were there 3D glasses floating around everywhere, but the plasma screens from a majority of the booths were projecting 3D films and, hello, the festival opened with a 3D film. In addition to these factors the dailies constantly updated us on how the 3D market was doing, and how many 3D theaters were opening in the US, Canada, Europe and Asia. The numbers were shocking.
DAY 9
I am loving this festival! The more it goes on the more I am learning. The groceries are near extinct and the lessons are increasing. Here is an important idea I learned today...
It may sound simple, but take each challenge as it comes. They will not always be the same, even if they appear to be. For example, with the Robert Pattinson film and the Rupert Grint films we are selling. Both are small, independant films, yet both have big actors with big fan bases. Should we sell the films the same way? I initially thought yes, however the answer is no. Take each challenge as it comes.
With Pattinson the distributers already know he is bigger than life, however with Grint they thing that he is not bigger than harry potter...with one we are able to surf the wake, with the other we have to break clear of it
It may sound simple, but take each challenge as it comes. They will not always be the same, even if they appear to be. For example, with the Robert Pattinson film and the Rupert Grint films we are selling. Both are small, independant films, yet both have big actors with big fan bases. Should we sell the films the same way? I initially thought yes, however the answer is no. Take each challenge as it comes.
With Pattinson the distributers already know he is bigger than life, however with Grint they thing that he is not bigger than harry potter...with one we are able to surf the wake, with the other we have to break clear of it
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